An Innovative Method for Evaluating Strategic Goals in a Public Agency: Conservation Leadership in the U.S. Forest Service
- Download PDF (2128110)
- This publication is available only online.
Evaluation Review. Vol. 23 no. 1.:p. 77-100. (1999)
This article presents an innovative methodology for evaluating strategic planning goals in a public agency. Computer-coded content analysis was used to evaluate attitudes expressed in about 28,000 on-line news media stories about the U.S. Department of Agriculture Forest Service and its strategic goal of conservation leadership. Three dimensions of conservation leadership were distinguished and evaluated separatety: stewardship and ethics, use of collaborative planning and decision making, and use of science-based management. Analysis of on-line news media text is a way to quickly and efficiently assess the views of a wide range of stakeholders captured in the news media.
KeywordsStrategic planning; media; Forest Service
Bengston, David N.; Fan, David P. 1999. An Innovative Method for Evaluating Strategic Goals in a Public Agency: Conservation Leadership in the U.S. Forest Service. Evaluation Review. Vol. 23 no. 1.:p. 77-100. (1999)